Looking for a Triple Whale alternative?
Incrementality testing is becoming table stakes. The true difference between platforms isn't "do you run lift tests?", it's "how can you make them useful?" At WorkMagic, we don't just run lift tests, we have the best-in-class lift testing platform that illuminates how brands can drive significant scale through
Consistent insight: 98% of our tests are successful in measuring lift
Smarter strategy: Our MMM can model budget outcomes within 10% of actual performance
Financial alignment: Our MTA models move very tightly with financial outcomes and KPIs
Billions in ad spend managed
Over 400 million in ad spend savings
Trusted by the world's leading omnichannel brands
Trusted by brands
Compare WorkMagic vs. Triple Whale
Feature | WorkMagic | Triple Whale |
|---|---|---|
Geo-incrementality testing | Yes | Still in early access as part of their Compass add on |
Incrementality-calibrated attribution | Yes | Still in early access as part of their Compass add on |
Media Mix Modeling (MMM) | Yes | Still in early access as part of their Compass add on |
Native Triangulated approach | Purpose-built to be calibrated by incrementality from day 1 | Bolting on incrementality and MMM onto a native MTA product |
Halo effect measurement | Measures advertising impact for Amazon, TikTok Shop, Walmart, and online/offline retailers | Limited insight into non-DTC orders, especially without early access to Compass |
Offline & retail channel measurement | Full offline measurement capability for all of our measurement pillars | Limited measurement coverage for offline orders |
Budget optimization recommendations | Incrementality-calibrated and proven to land within 10% of actual performance | Incrementality calibration is only available for early access customers |
Diminishing returns curves | Yes | Yes |
